INDUSTRY:
GAMING
CLIENT:
PROQUINIELA
YEAR:
2022
EXPERIENCE:
UI-UX
Pro quiniela
about.
Proquiniela is a sports betting app. For this project, we focused on creating an intuitive and accessible experience for sports fans, allowing them to follow their favorite teams and place informed bets with ease.
challenge.
The main challenge in this project was that users found the betting process difficult to understand and felt the app lacked visual appeal.
In the process wireframes to improve user flows were provided
Benchmarking was done to review popular styles
improvements.
95% of users reported being satisfied with the visual style and overall usability.
This resulted in a 15% increase in bet creation during the first month post-launch
